“MODESS BECAUSE..” HIGH-FASHION AD CAMPAIGN

Written by  on April 25, 2013 

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When it comes to successful ad campaigns, Don Draper &  Sterling Cooper Draper Pryce themselves  could have taken a leaf out of Johnson & Johnson’s famous “Modess Because” ad campaigns, which ran in magazines  from 1948 through to the 1970’s.These gorgeous, high-fashion, couture-themed ads featured  a grand role-call  of the great vintage supermodels of the day,  photographed in glorious “Dioresque” vignettes modelling magnificent evening gowns; what a treasure they are to look at today!

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  House Of Retro/Gary Alston makes no claim to the ownership of images shown on this page, copyright remains with the respective owner(s).

Category : RETRO-SPECTIVE!